It was first organized in 2005, resulting from the merger of five separate trade shows which contributed to the international success of Made-in- Italy and Made-in- Europe textiles: Ideabiella, Ideacomo, Moda In, Shirt Avenue and Pratotrade. In the single context provided by Milano Unica, Ideabiella, Moda In and Shirt Avenue maintain their own identity, playing a major role in textile excellence with exclusively Italian and European products.